This post originally appeared on Marketplace Advertiser, ClientLook and is republished with permission.​
Those who have worked in the commercial real estate industry for a long time know that things have changed considerably over time. New technology has changed how deals are closed, how brokers communicate with clients and how people work on a daily basis. Long gone are the days of faxing over important paperwork, using a landline to make phone calls and having to market via snail mail and magazines.
Here are four CRE marketing strategies that didn’t exist when you started real estate.
Social Media
Social media is one of the top marketing strategies in the commercial real estate industry today. Brokers are utilizing social media platforms like LinkedIn and Twitter to share relevant articles, featured listings and their own commentary on industry trends, etc. Social media is a free and efficient way to establish your personal brand and to share industry news. Get involved now.
Automated Email Marketing
Automated email marketing has made staying top of mind simple and easy. With ClientLook you can easily create newsletters and email campaigns that will automatically send at certain times on certain days. Ten years ago, email was still a new technology that required a lot of manual input and work. Now, you can set up a monthly newsletter to send out to all of your clients without having to manually send an email to each person.
Blogging
Whether you run your own blog or you simply publish posts on LinkedIn, blogging is one marketing strategy that can help you land new clients and set yourself apart from other brokers in the commercial real estate sphere. Offering clients and prospects your own perspective on market trends through a blog is a great way to establish yourself as a thought leader in the commercial real estate industry.
Video
Today video marketing is taking the commercial real estate sector by storm. More brokers are creating videos to showcase important spaces and deals they have worked on. Brokers have even created videos to comment on market standings and discuss industry trends. Not only does video bring a story to life, but also places brokers at center stage and sets them apart from their competition. Check out Allen Buchanan’s blog or Michael Bull’s CRE Show for amazing examples. These videos can also be shared on social media sites to further increase engagement online and to showcase industry knowledge. Ten years ago, video hadn’t even been introduced as a marketing strategy and yet today this trend is continuing to grow in many different industries.
The commercial real estate industry is continuing to advance as technology changes and becomes more embedded in our everyday work habits. These advancements have changed the way brokers market properties and themselves as commercial real estate agents. From social media to video marketing, there are so many new marketing strategies to implement into your commercial real estate business that simply weren’t available ten years ago.
Connect with us at ClientLook to learn how our CRM system can help with your marketing efforts and to generate more leads easier. Contact us today!